Proven leader with a track record of driving innovation, enhancing user experiences, and leading cross-functional teams to achieve transformational business outcomes.

Experience

2022 - Present

Swing Left and Vote Forward, Washington, DC (remote)

Senior Director of Product; Director of Product

Head of product function overseeing product strategy and roadmap for entire product suite of an $8M/year revenue organization with a community of 1M+ grassroots members. Defines product vision and oversees all product prioritization decisions.

  • Led the development of a new fundraising product from ideation through market launch and increased the share of donations from a hard-to-reach user segment by 9 percent versus the prior election cycle

  • Built a user research function from scratch, resulting in a new feedback loop that has increased product-market fit of products; total revenue coming from new products has increased from about 8 percent to about 14 percent since the last major fundraising product overhaul four years ago

  • Oversaw the UX redesign of a community-oriented sign-up tool that resulted in an approximately 2x improvement in conversion rate

  • Presented product vision and strategy to the board of directors 4+ times and accomplished getting buy-in for next steps each time

  • Developed a new prioritization process that increased decision-making speed as evidenced by a kick-off date for executing on the past year’s roadmap 3+ months earlier than in prior years

  • Independently designs A/B test plans and analyzes product performance in order to make data-driven decisions; quickly got buy-in for adding a goal thermometer feature to a key fundraising page after an A/B test showed that it improved conversion by 3x

2018 - 2022

Affirm, San Francisco, CA

Senior Program / Product Manager; Engagement Manager

Product launch manager who led 125+ team members--including engineering, design, and compliance--from strategy to execution to launch a custom product on Amazon that led to a multi-year profitable partnership.

  • Successfully took on the product management responsibilities of feature development and optimization, including managing an initiative to expand the placement of Affirm as a payment option within the customer funnel that lead to a 7% increase in loan application rate

  • Promoted from managing smaller e-commerce clients to serving as the lead person developing the strategic program for enterprise companies including Walmart and Amazon (the #1 and #2 Fortune 500 companies); the partnerships between both companies and Affirm exist to this day

  • Managed the API integration process of Affirm on e-commerce partner sites for 20+ clients with a high on-time delivery rate

2017 - 2018

GeoPoll, Washington, DC

Director of Project Management

Established the growth and operational vision for a newly-formed social impact market research team that achieved 90+ percent of its annual revenue target

2009 - 2017

DAI, Washington, DC

Project Manager; Associate Project Manager; Project Associate

Project management and business development for USG consulting projects

2008

Population Council, Cairo, Egypt

Survey Research Intern

2007 - 2009

University of Minnesota, Minneapolis, MN

Quantitative Graduate Research Assistant

Education

Master of Public Policy

Data analysis focus

University of Minnesota 2009

Bachelor of Arts

Economics, Magna Cum Laude

Carleton College 2005

Talks and Articles

How to innovate in progressive tech without a tech company budget

Netroots Nation conference, Baltimore, MD, July 2024

Counting child domestic servants in Latin America

Population and Development Review, March 1, 2010